Word of Mouth

…nothing actually. I love net promoter score, but I do think there could be an opportunity to improve NPS.  I read someplace once that a customer with a great experience will on average will tell 4 people about it, but … Read More

Updated the word of mouth principle page to add some reasons for following the principle…Five Reasons1. Low cost of acquisition2.Trusted relationships have much more influence3. Like people have like needs4. Makes the customer feel involved in the organization5. It is … Read More