I speak a lot about vision statements, in fact I think establishing a great vision statement is critical to success. One of the key reasons for this is because a great vision statement allows your company to focus on what … Read More
You cannot read an technology or marketing publication today without a bunch of articles on big data and how it is changing the world. I love the idea of big data and with every article I start to envision how … Read More
5 Lessons Microsoft Must Learn To Compete In 2013 | Fast Company This is an interesting article about what Microsoft has to do to in 2013. I agree with most of the points, but I think they are symptoms of a … Read More
Avis Budget snaps up car sharing leader Zipcar for $500M — Cleantech News and Analysis I like this move by Avis, instead of their vision merely being how can we best rent cars, it is “Our customers temporarily need a … Read More
Instead of Making Resolutions, Dream – Whitney Johnson – Harvard Business Review This is an excellent article and illustrates how the power of passion, vision, and brand scale from the individual to the corporation.
Everyone loves best practices but just following many commonly accepted best practices you don’t create greatness. Look at Craigslist.org, would a consultant come in and suggest a company create the craigslist.org experience? My guess is no, but it is an … Read More
I just updated the vision page to include some reasons for creating a vision that you share with your customers. Three Reasons For A Unified Vision Statement1. Align your goals with the customers2. Allows your company to focus on what … Read More
Wal-Mart Tests Same-Day Delivery – WSJ.com – Great idea, but my prediction: This isn’t going work for Wal-Mart. I see a brand/vision alignment issue here. This is Walmart’s vision, “We save people money so they can live better.” I really like that … Read More
Your vision statement for your company should be the same as it is for your customers. Why? Because what you want for your company should be in perfect alignment with what you what you want for your customer. Your company … Read More