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Death To Core Competency: Lessons From Nike, Apple, Netflix | Fast Company  I agree companies need to look beyond their core competencies and actually focus on helping customers achieve their goals. For instance, if Nike is there to help people get … Read More

I think we are entering an era where the customer’s role is going to switch from a passive recipient of a organizations efforts or products to and active participant in an organization’s success.  The seeds have already been sown in … Read More

If your brand reaches a point where people feel aligning with you says something positive about their own personal brand, I think you have achieved something special.  I can’t think of many brands that have managed such success.    Apple, … Read More

There is a whole lot to like here.  This has the makings of a great vision statement: “Our motto — Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches far beyond just being a food retailer. Our … Read More

“Packaging Redesign” cartoon | Tom Fishburne: Marketoonist This cartoon makes you think about what is really branding?  Is it packaging or is it the execution of your vision?  It is both to a certain extent, but I think it is worth … Read More

Want Motivated Employees? Put Them In Contact With The People They Help | Fast Company How do you give employees’ work meaning? Show them what their work really means to people. I think this is going to become an increasingly important … Read More

Management Is (Still) Not Leadership – John Kotter – Harvard Business Review  I purposely do not spend a lot of time on this blog talking about how a business should actually be run apart from marketing (maybe at some future … Read More