In Jim Collins book “Good to Great” he writes about the fact that many of the Good to Great leaders felt like a good portion of their success could be attributed to luck. Not that they were lucky enough to … Read More
You can’t plan your business around good fortune, but when it comes accept it and be thankful. Two common reactions to a fortunate situation is to expect it going forward or to question it too much. If you question it … Read More
Your organization’s history is important, important enough to take the time to document it. To many it probably seems like a very low priority, but how many companies still look back to how they were founded as an inspiration and … Read More
I am just finishing up “Good to Great” by Jim Collins and in it he outlines the “Hedgehog Concept” which Wikipedia summarizes as: Hedgehog Concept: Three overlapping circles: What lights your fire (“passion”)? What could you be best in the … Read More
I know many businesses find it distasteful to speak of enemies, but is there nothing in this world you would like to get rid of? Poverty? Injustice? Illiteracy? How about some smaller items? Bad customer service, prices that are too … Read More
If you have created an offering based upon the vision recommendations outlined on this site and then followed the branding thoughts then you should have an offering that will be well received in other markets as is. Your messaging may change … Read More
Would You Wear That Company’s T-Shirt in Public? – Ty Montague – Harvard Business Review I think this is a critical notion is building your organization’s success, the key quote, “A Nike T-shirt signaled membership in the Nike tribe — … Read More
Of course, many, many companies create word of mouth campaigns, but what would it look like to create something beyond a campaign? To actually have your business structured around customer participation. What if your customers were no longer passive participants, … Read More
If you are doing the other things right you shouldn’t need to beg influencers to become evangelists, you should only have to ask. What they are giving you is even more valuable then the space or ink, they are giving … Read More
Imagine dealing with a company that your truly believed had your interests first. Actually, more than having your interests first, their success was dependent on your success. What would that relationship look like? Gone would be the short term cost … Read More