How Marketing Will Change In 2013: The Strategic Forecast | Co.Create: Creativity Culture Commerce If you give marketers an open forum to speak, you are going to get a lot of buzzwords, but there are a few diamonds in the … Read More
Seth’s Blog: What people buy when they buy something on sale I think organizations should be open and honest about their prices, which in general means that pricing games will ultimate be to a company’s detriment, but the one exception … Read More
A VC: App to App Handshakes At first blush this seems fairly trivial, but the reality is that this is a huge issue. Fundamental to success. In fact, I read an article about the Ubuntu mobile OS the other day and … Read More
From Zipcar to the Sharing Economy – Arun Sundararajan – Harvard Business Review I like this a lot. The idea of the customer of being more than just a customer, but a participant in the success of an organization, is very … Read More
Jeff Bezos on Leading for the Long-Term at Amazon – HBR IdeaCast – Harvard Business Review Excellent interview with Jeff Bezos. Probably not much new here, but I think the focus on long term planning combined with putting the customer … Read More
Why Online Retailers’ New Pricing Strategy Will Backfire – Rafi Mohammed – Harvard Business Review Key quote, “When a retailer uses dynamic pricing, it’s only a matter of time before those who realize they’ve paid significantly more than others for the … Read More
Content marketing is very popular now, but I would not be surprised to see the trend fade. Why? Because many brands are not going to see the bang for their content marketing buck. The reason is that in order for … Read More
Zynga earnings: Do the FarmVille maker’s latest troubles mark the end of the latest tech bubble? – Slate Magazine Good quote, “The major difference between today’s Internet companies and ones that were founded during the dot-com bubble of the 1990s is … Read More