Introduction

When I previously introduced this concept, I mentioned how important it is to focus on your real Brand. Here are three key reasons to focus on your Brand: Your vision is meaningless unless it is reflected in your actions  Every … Read More

You are probably wondering what this means. At its core it means you need to look at your vision and then define your Brand as everything related to delivering on that vision. Why the capital ‘B’ Brand and the small … Read More