Stop Talking About Apple, And 7 Other Brand Resolutions | Fast Company Great article and a couple of really standout points, the first on big data which supports what I was saying earlier about is big data good and of course I love investing … Read More
You cannot read an technology or marketing publication today without a bunch of articles on big data and how it is changing the world. I love the idea of big data and with every article I start to envision how … Read More
Avis Budget snaps up car sharing leader Zipcar for $500M — Cleantech News and Analysis I like this move by Avis, instead of their vision merely being how can we best rent cars, it is “Our customers temporarily need a … Read More
Instead of Making Resolutions, Dream – Whitney Johnson – Harvard Business Review This is an excellent article and illustrates how the power of passion, vision, and brand scale from the individual to the corporation.
Everyone loves best practices but just following many commonly accepted best practices you don’t create greatness. Look at Craigslist.org, would a consultant come in and suggest a company create the craigslist.org experience? My guess is no, but it is an … Read More
Wal-Mart Tests Same-Day Delivery – WSJ.com – Great idea, but my prediction: This isn’t going work for Wal-Mart. I see a brand/vision alignment issue here. This is Walmart’s vision, “We save people money so they can live better.” I really like that … Read More
When I previously introduced this concept, I mentioned how important it is to focus on your real Brand. Here are three key reasons to focus on your Brand: Your vision is meaningless unless it is reflected in your actions Every … Read More
You are probably wondering what this means. At its core it means you need to look at your vision and then define your Brand as everything related to delivering on that vision. Why the capital ‘B’ Brand and the small … Read More