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Article

Matthew 1.1 – 25 Business Lesson: Celebrate Your Start

by Iv1ewTheT0p on January 5, 2016 with No Comments

This is the genealogy of Jesus the Messiah the son of David, the son of Abraham… This is how the birth of Jesus the Messiah came about : His mother Mary was pledged to be married to Joseph, but before … Read More

Article, Matthew, Stories

Stop Talking About Apple, And 7 Other Brand Resolutions | Fast Company

by Iv1ewTheT0p on January 7, 2013 with No Comments

Stop Talking About Apple, And 7 Other Brand Resolutions | Fast Company Great article and a couple of really standout points, the first on big data which supports what I was saying earlier about is big data good and of course I love investing … Read More

Article, Brand

5 Lessons Microsoft Must Learn To Compete In 2013 | Fast Company

by Iv1ewTheT0p on January 3, 2013 with No Comments

5 Lessons Microsoft Must Learn To Compete In 2013 | Fast Company This is an interesting article about what Microsoft has to do to in 2013.  I agree with most of the points, but I think they are symptoms of a … Read More

Article, Stories, Vision

Avis Budget snaps up car sharing leader Zipcar for $500M — Cleantech News and Analysis

by Iv1ewTheT0p on January 2, 2013 with No Comments

Avis Budget snaps up car sharing leader Zipcar for $500M — Cleantech News and Analysis I like this move by Avis, instead of their vision merely being how can we best rent cars, it is “Our customers temporarily need a … Read More

Article, Brand, Vision

Instead of Making Resolutions, Dream – Whitney Johnson – Harvard Business Review

by Iv1ewTheT0p on January 2, 2013 with No Comments

Instead of Making Resolutions, Dream – Whitney Johnson – Harvard Business Review This is an excellent article and illustrates how the power of passion, vision, and brand scale from the individual to the corporation.

Article, Brand, Inspiration, Passion, Vision

To Give Your Employees Meaning, Start With Mission – Teresa Amabile and Steve Kramer – HBS Faculty – Harvard Business Review

by Iv1ewTheT0p on December 20, 2012 with No Comments

To Give Your Employees Meaning, Start With Mission – Teresa Amabile and Steve Kramer – HBS Faculty – Harvard Business Review  I think inspired and passionate employees are the fuel to all other success.  I am sure the content in this … Read More

Article, Inspiration, Passion

For Brands, 2012 Is The Year Of The Story. So Who’s Telling It Best? | Fast Company

by Iv1ewTheT0p on October 25, 2012 with No Comments

For Brands, 2012 Is The Year Of The Story. So Who’s Telling It Best? | Fast Company – I am glad this concept is getting so much traction.  Stories really connect the customer to the product on multiple levels.

Article, Stories

Wal-Mart Tests Same-Day Delivery – WSJ.com

by Iv1ewTheT0p on October 11, 2012 with No Comments

Wal-Mart Tests Same-Day Delivery – WSJ.com – Great idea, but my prediction:  This isn’t going work for Wal-Mart.  I see a brand/vision alignment issue here.  This is Walmart’s vision, “We save people money so they can live better.”  I really like that … Read More

Article, Brand, Vision

Seth’s Blog: Useful and believable promises

by Iv1ewTheT0p on October 10, 2012 with No Comments

Seth’s Blog: Useful and believable promises “If your marketing isn’t working, it’s either because your promises aren’t useful (and big) enough or we don’t believe you’re the one to keep them.” This is so important, imagine that if your company was … Read More

Article, Open Communications
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