For Brands, 2012 Is The Year Of The Story. So Who’s Telling It Best? | Fast Company – I am glad this concept is getting so much traction. Stories really connect the customer to the product on multiple levels.
Zynga earnings: Do the FarmVille maker’s latest troubles mark the end of the latest tech bubble? – Slate Magazine Good quote, “The major difference between today’s Internet companies and ones that were founded during the dot-com bubble of the 1990s is … Read More
Wal-Mart Tests Same-Day Delivery – WSJ.com – Great idea, but my prediction: This isn’t going work for Wal-Mart. I see a brand/vision alignment issue here. This is Walmart’s vision, “We save people money so they can live better.” I really like that … Read More
Seth’s Blog: Useful and believable promises “If your marketing isn’t working, it’s either because your promises aren’t useful (and big) enough or we don’t believe you’re the one to keep them.” This is so important, imagine that if your company was … Read More
When I previously introduced this concept, I mentioned how important it is to focus on your real Brand. Here are three key reasons to focus on your Brand: Your vision is meaningless unless it is reflected in your actions Every … Read More
Your vision statement for your company should be the same as it is for your customers. Why? Because what you want for your company should be in perfect alignment with what you what you want for your customer. Your company … Read More
I VIEW THE TOP is a mnemonic for a collection of eleven marketing principles I developed (developed may be the wrong word, curated perhaps?) that I believe are key to both growth and long term success as an organization. Those … Read More
You are probably wondering what this means. At its core it means you need to look at your vision and then define your Brand as everything related to delivering on that vision. Why the capital ‘B’ Brand and the small … Read More