Avis Budget snaps up car sharing leader Zipcar for $500M — Cleantech News and Analysis I like this move by Avis, instead of their vision merely being how can we best rent cars, it is “Our customers temporarily need a … Read More
Instead of Making Resolutions, Dream – Whitney Johnson – Harvard Business Review This is an excellent article and illustrates how the power of passion, vision, and brand scale from the individual to the corporation.
The Innovation Imperative | LinkedIn Key quote: “If you want your business not to have to re-invent its market with every new product, then you want your customers to have confidence in whatever it is you do. You want customers to trust … Read More
To Give Your Employees Meaning, Start With Mission – Teresa Amabile and Steve Kramer – HBS Faculty – Harvard Business Review I think inspired and passionate employees are the fuel to all other success. I am sure the content in this … Read More
Everyone loves best practices but just following many commonly accepted best practices you don’t create greatness. Look at Craigslist.org, would a consultant come in and suggest a company create the craigslist.org experience? My guess is no, but it is an … Read More
Why Online Retailers’ New Pricing Strategy Will Backfire – Rafi Mohammed – Harvard Business Review Key quote, “When a retailer uses dynamic pricing, it’s only a matter of time before those who realize they’ve paid significantly more than others for the … Read More
Updated the word of mouth principle page to add some reasons for following the principle…Five Reasons1. Low cost of acquisition2.Trusted relationships have much more influence3. Like people have like needs4. Makes the customer feel involved in the organization5. It is … Read More
I just updated the vision page to include some reasons for creating a vision that you share with your customers. Three Reasons For A Unified Vision Statement1. Align your goals with the customers2. Allows your company to focus on what … Read More
8 things I learned at Dell World 2012: Church of the Customer Blog First off I love the use of Net Promoter Score and second I think conferences are another aspect of content marketing that is interesting. I am not sure … Read More
Content marketing is very popular now, but I would not be surprised to see the trend fade. Why? Because many brands are not going to see the bang for their content marketing buck. The reason is that in order for … Read More