…nothing actually. I love net promoter score, but I do think there could be an opportunity to improve NPS. I read someplace once that a customer with a great experience will on average will tell 4 people about it, but … Read More
Management Is (Still) Not Leadership – John Kotter – Harvard Business Review I purposely do not spend a lot of time on this blog talking about how a business should actually be run apart from marketing (maybe at some future … Read More
How Marketing Will Change In 2013: The Strategic Forecast | Co.Create: Creativity Culture Commerce If you give marketers an open forum to speak, you are going to get a lot of buzzwords, but there are a few diamonds in the … Read More
Seth’s Blog: What people buy when they buy something on sale I think organizations should be open and honest about their prices, which in general means that pricing games will ultimate be to a company’s detriment, but the one exception … Read More
Stop Talking About Apple, And 7 Other Brand Resolutions | Fast Company Great article and a couple of really standout points, the first on big data which supports what I was saying earlier about is big data good and of course I love investing … Read More
A VC: App to App Handshakes At first blush this seems fairly trivial, but the reality is that this is a huge issue. Fundamental to success. In fact, I read an article about the Ubuntu mobile OS the other day and … Read More
From Zipcar to the Sharing Economy – Arun Sundararajan – Harvard Business Review I like this a lot. The idea of the customer of being more than just a customer, but a participant in the success of an organization, is very … Read More
Jeff Bezos on Leading for the Long-Term at Amazon – HBR IdeaCast – Harvard Business Review Excellent interview with Jeff Bezos. Probably not much new here, but I think the focus on long term planning combined with putting the customer … Read More
You cannot read an technology or marketing publication today without a bunch of articles on big data and how it is changing the world. I love the idea of big data and with every article I start to envision how … Read More
5 Lessons Microsoft Must Learn To Compete In 2013 | Fast Company This is an interesting article about what Microsoft has to do to in 2013. I agree with most of the points, but I think they are symptoms of a … Read More