Here’s a question, would you have invented the car by looking at big data? Would Netflix have come into existence looking at big data? The question is will big data lead to great leaps or simply improve performance in the … Read More
You hear it all the time. People will start the discussion on customer experience based on what the existing technology can do. The will say “Our technology can do this or can’t do this,” or “There’s a new technology that … Read More
I have written before about the power of storytelling and metaphors. I think the ability to tell a good story is important to growth, but to others storytelling may be conceived as just the latest marketing fad. Why would stories … Read More
I have never worked at a place that did not present challenges. I don’t think there is any place you can work that does not present challenges. The reality is that it is the challenges that make you better, that … Read More
I certainly think that managing projects using agile practices is a better method than more traditional approaches, but if you just stop at the practices and never embrace the culture you are leaving the largest opportunity on the table. You … Read More
My fundamental principle with regard to vision creation is, “Your vision should be the same for your company and for your customers.” At first glance, this statement probably seems a little strange. The customers’ vision for shopping may be something … Read More
So you suspect that your company or organization might have an issue…maybe you are missing some goals, you hear grumbling from employees, the energy seems to be missing, or you are getting more complaints from customers. These are some of … Read More
I think this is a great time to be in marketing. It used to be that marketing was almost a dirty word. The perception being that marketing was using slick techniques to get people to buy things that they may … Read More
Recently, I wrote that if you value your customer you will teach them. I think content marketing is a perfect teaching vehicle that benefits the customer throughout their life cycle. A well done content marketing effort should be the content … Read More
What if we set a new standard for marketing? What if the standard is that we only do marketing that adds value to peoples’ lives? What would go and what would stay? I think this should be standard.