I have written about the importance of defining your vision around your customer’s success and about how Brand is how you execute on that vision.  The critical point is where Brand and Vision meet and that is with your employees and in the truths that you have defined for your business.  You should be able to say to your employees, “Your actions should be worthy of our vision and our truths.”  Doing so means everyone is working together towards the same goal and in the same manner and in faith that ultimately you will be successful.  This unity and focus is a powerful driver to move your efforts forward.