Recently, I wrote that if you value your customer you will teach them. I think content marketing is a perfect teaching vehicle that benefits the customer throughout their life cycle. A well done content marketing effort should be the content … Read More
What if we set a new standard for marketing? What if the standard is that we only do marketing that adds value to peoples’ lives? What would go and what would stay? I think this should be standard.
I am not a big fan of running your business using big data as the sole driver. Meaning that I believe it is possible to optimize yourself to failure by making short term decisions at the expense of your long … Read More
A customer bought your product and some sort of unpreventable accident caused it to break, what do you do? Instead of saying you are not responsible and assigning blame elsewhere, I think the best answer is to use it as … Read More
Of course you sell, but do you teach as well? If you value your customer, you are not satisfied simply with the fact they bought from you. You should aim for them to utilize you and your product to the … Read More
You have created a path for change, you asked others to follow but did not require them to be fully convinced, you met with them where they are instead of making them come to you, and yet there are still … Read More
Do you ever think about choosing your customers? I think you should. The other day I was grocery shopping with my two boys who are 5 and 4 years old. They both had those little kid shopping carts and were … Read More
If your employees or customers complain when things are going well, what is your expectation for them when things get tough? No matter what, there is going to be a time when things get tough. Use the good times as … Read More