I am just finishing up “Good to Great” by Jim Collins and in it he outlines the “Hedgehog Concept” which Wikipedia summarizes as: Hedgehog Concept: Three overlapping circles: What lights your fire (“passion”)? What could you be best in the … Read More
I know many businesses find it distasteful to speak of enemies, but is there nothing in this world you would like to get rid of? Poverty? Injustice? Illiteracy? How about some smaller items? Bad customer service, prices that are too … Read More
If you have created an offering based upon the vision recommendations outlined on this site and then followed the branding thoughts then you should have an offering that will be well received in other markets as is. Your messaging may change … Read More
As I have stated previously, it is true that people will be willing to the pay the price for your offering, but first you must let them gain some exposure, some benefit, some usage for free. Of course many reading … Read More
What story do you want to associate with? The scrappy new comer who battles the odds to win or the established behemoth who can’t win on the merits so resorts to cronyism and lawsuits? Do you want to associate with … Read More
Would You Wear That Company’s T-Shirt in Public? – Ty Montague – Harvard Business Review I think this is a critical notion is building your organization’s success, the key quote, “A Nike T-shirt signaled membership in the Nike tribe — … Read More
Of course, many, many companies create word of mouth campaigns, but what would it look like to create something beyond a campaign? To actually have your business structured around customer participation. What if your customers were no longer passive participants, … Read More
If you are doing the other things right you shouldn’t need to beg influencers to become evangelists, you should only have to ask. What they are giving you is even more valuable then the space or ink, they are giving … Read More