Would You Wear That Company’s T-Shirt in Public? – Ty Montague – Harvard Business Review

I think this is a critical notion is building your organization’s success, the key quote, “A Nike T-shirt signaled membership in the Nike tribe — a tribe that believed in something bigger than shoes or apparel. Nike was fast becoming a religion. Reebok was just a shoe company.” This is so much more than just visual branding and it leads to passionate employees and customers which will in turn fuel success.