Imagine dealing with a company that your truly believed had your interests first.  Actually, more than having your interests first, their success was dependent on your success.  What would that relationship look like?  Gone would be the short term cost cutting to make numbers, competitive practices that may benefit the company but be to your detriment, and deceptive pricing set up to maximize return on the single transaction.  The effects would not just be overcoming negative practices though, product planning would be focused on what you were truly trying to accomplish, changes in technology would be evaluated to see if they could be put to your use, and a community that benefited every customer would be established.