Compose your story for career success

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I think storytelling is one of the key components in a strategy to drive growth, but the concepts I discuss here also scale down to an individual level as well.  Have you defined your story?  In telling your story you need to get beyond what you do and to who you are.  If the CEO came into your office and asked you what you do, what would say? I am a project manager, a graphic designer, digital director?  Those titles are what you do, and the expectation is that you can do that thing well, but what else do you bring?  How do you help the company deliver on its vision? The story you tell ultimately should lead to your vision for yourself.