Month: May 2013

What branding lesson did Verizon forget? Namely, that everything is branding. We recently moved to a new home, new to us and newly built.  As a result of it being a newly built home, it has a brand new, never … Read More

I think storytelling is one of the key components in a strategy to drive growth, but the concepts I discuss here also scale down to an individual level as well.  Have you defined your story?  In telling your story you … Read More

A logo is a company’s seal of approval.  The logo appears on experiences that the company approves as representative of its brand.

To some people the answer to every problem at a company is to change the logo… Our customer satisfaction is down…it’s because the logo doesn’t do a good job representing our brand promise. Sales are down…our logo is not recognizable. … Read More