I speak a lot about vision statements, in fact I think establishing a great vision statement is critical to success. One of the key reasons for this is because a great vision statement allows your company to focus on what will bring true success, not specific technologies or strategies.  One reason not to focus on specific technologies or strategies is that it is natural for employees to advise you to continue on the current path because that is what they know.  For instance, if your marketing department was built around buying print ads, it is going to be hard for them to suggest buying digital ads.  Not because they are dishonest or don’t have the best interests of the company at heart but because it is what they know, the infrastructure is built to support the current system, and it is in their best interest to continue to buy print ads.  

This inertia is built into all decisions, from the smallest to largest. Things will need to get pretty bad before change is the recommendation and pretty bad is too late.