As I have written numerous times, I love well written vision statements that are passionately followed, but I understand why people can think they are a waste of time or hate the discussion of vision and missions statements. For example, … Read More
Death To Core Competency: Lessons From Nike, Apple, Netflix | Fast Company I agree companies need to look beyond their core competencies and actually focus on helping customers achieve their goals. For instance, if Nike is there to help people get … Read More
I speak a lot about vision statements, in fact I think establishing a great vision statement is critical to success. One of the key reasons for this is because a great vision statement allows your company to focus on what … Read More
I think we are entering an era where the customer’s role is going to switch from a passive recipient of a organizations efforts or products to and active participant in an organization’s success. The seeds have already been sown in … Read More
If your brand reaches a point where people feel aligning with you says something positive about their own personal brand, I think you have achieved something special. I can’t think of many brands that have managed such success. Apple, … Read More