How Marketing Will Change In 2013: The Strategic Forecast | Co.Create: Creativity Culture Commerce

If you give marketers an open forum to speak, you are going to get a lot of buzzwords, but there are a few diamonds in the rough here. I like this one, “Content (as in “happy customers”) Marketing: Content marketing was all the rage in 2012, despite being misunderstood in terms of its scope and potential as a way of approaching sales and brand growth. Its full potential will begin to be realized in 2013, as marketers come to understand that: a) It’s simply a customer-first philosophy that dictates you deliver marketing consumers value, and b) It can–and must–be measured in terms of creating behavioral changes such as increasing consideration and, yes, sales.”