There is a whole lot to like here. This has the makings of a great vision statement: “Our motto — Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches far beyond just being a food retailer. Our … Read More
American Airlines unveils new logo with FutureBrand | The Drum I think it looks pretty good, I just hope it didn’t take away too much focus from the things that really create a better airline.
I plan on doing a series of posts on great vision statements that align with the I VIEW THE TOP philosophy. First up is Amazon.com. Amazon.com has a great vision statement: Our vision is to be earth’s most customer centric … Read More
“Packaging Redesign” cartoon | Tom Fishburne: Marketoonist This cartoon makes you think about what is really branding? Is it packaging or is it the execution of your vision? It is both to a certain extent, but I think it is worth … Read More
Want Motivated Employees? Put Them In Contact With The People They Help | Fast Company How do you give employees’ work meaning? Show them what their work really means to people. I think this is going to become an increasingly important … Read More
Ten things we know to be true – Company – Google I stumbled upon this page from Google today. The page outlines 10 fundamental truths for Google. I like it and I think it has been a major factor in their … Read More
…nothing actually. I love net promoter score, but I do think there could be an opportunity to improve NPS. I read someplace once that a customer with a great experience will on average will tell 4 people about it, but … Read More
Management Is (Still) Not Leadership – John Kotter – Harvard Business Review I purposely do not spend a lot of time on this blog talking about how a business should actually be run apart from marketing (maybe at some future … Read More
How Marketing Will Change In 2013: The Strategic Forecast | Co.Create: Creativity Culture Commerce If you give marketers an open forum to speak, you are going to get a lot of buzzwords, but there are a few diamonds in the … Read More
Seth’s Blog: What people buy when they buy something on sale I think organizations should be open and honest about their prices, which in general means that pricing games will ultimate be to a company’s detriment, but the one exception … Read More