The Innovation Imperative | LinkedIn Key quote: “If you want your business not to have to re-invent its market with every new product, then you want your customers to have confidence in whatever it is you do. You want customers to trust that you you are on their side. Apple, Amazon, USAA, Ally Bank – these are the kinds of companies whose customers would follow them anywhere.”

Honest and open communication and trust go hand in hand.  If you are extreme in your honesty and communication it will be a force multiplier.