Your vision statement for your company should be the same as it is for your customers. Why? Because what you want for your company should be in perfect alignment with what you what you want for your customer. Your company is in business to make it happen. This is probably fairly controversial in a world of vision statements where the focus is being number one or two in a market or having a PC on every desk, but here are three reasons for having a single unified vision statement: –Align your goals with your customers’ goals –Allows your company to focus on what will bring success, not technologies or tactical strategies -The size of the vision correlates to your market and growth I will go into more detail about this in the future and it will become clearer as I provide examples, but think about this for now: As a customer all other things being equal, with whom would you rather do business? The company whose vision is for you to be successful or for that company to be successful? Plus, a customer centric vision statement lets the customer know how doing business with you will affect their lives. The reality is that the most successful companies are doing this today.